(804) 741-1599           info@endorphinfitness.com  


Bike Shop
Hours: Monday-Friday 10-7  &  Saturday 10-5

A shop operated by coaches with a focus on developing individuals to their full potential through amazing equipment choices and extraordinary support.

What Makes EF Special:

Below are the characteristics our customers appreciate most about us:

Expertise: We are not sales people but rather athletes and coaches who research and use our products daily while sharing our passion with others.

Unintimidating: We offer a comfortable, supportive environment for people of all levels to explore the sports of triathlon and cycling.

Community: When you shop with us, you receive the support of a positive community.  We regularly host free group rides, clinics, and social gatherings.

Service: Whether repairing your bike, helping you choose the perfect goggles, or raising money for a worthy cause, we are founded on serving people and the community.

Who We Serve

We serve adult and youth triathletes and cyclists of all levels.

Our Services

We offer the following services in the EF Shop:

Product Sales: We sell Cervelo, Felt, and Scott bikes in addition to the best gear available.    

Bicycle Fittings: Using the Serotta Fit Bike and our expertise fitting hundreds of athletes, we dial in the most efficient, comfortable, and fastest fit possible.

Bicycle Repair: From changing a flat tire to complete custom builds, our expert mechanics do it all and can work on any bike.

Rentals: We offer bicycle, wheel, wetsuit, aero helmet, and bike travel case rentals with only the best gear.

Clinics & Group Rides: We regularly host free group rides, clinics, and social gatherings for the community.

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