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Archive for April, 2018

  • Blog

    Michael’s Message: Where Will You Be Next Sunday?

    - by Nick Seitz

    For the month of April one of my larger hats is race director of the East Coast Triathlon Festival.  Next Sunday, May 6th, athletes from 12 countries and 42 US states will converge on Richmond, VA to race.  This year’s professional event is the U23 Elite National Championship which is pulling top talent from around the world to see how they stack up against the US’ best athletes vying for a national championship

  • Product of the Week
    Felt Compulsion 1

    Felt Compulsion

    - by Nick Seitz

    Our product of the week is Felt’s newest enduro offering, the Compulsion. Although it hasn’t been officially announced yet, we caught wind of it today and are really excited by what we see.

  • Blog

    Race Recap: April 21st – April 22nd

    - by Nick Seitz

    We have a ton of races to report on this week! As always, congrats to all athletes who raced and gave it their all this weekend. Main races were Rumpus in Bumpass hosted by Kinetic Multisports, White Lake Half Ironman, the first race of the VAHS MTB series at Forest Hill, as well as the Petersburg Half Marathon. We are waiting to hear from the Healthy Kids Run Series on results, and will update as soon as we hear back!

  • Blog

    Michael’s Message: Where Grit Conquers All

    - by Nick Seitz

    This year’s Boston Marathon was a case study in grit. Amidst the coldest race temperatures in three decades, heavy rain, and wind gusts of more than 25 mph, the gritty underdogs rose to the top.

  • Blog

    Race Recap: April 14th – April 15th

    - by Nick Seitz

    It was a great weekend of racing for all our athletes! Congratulations to everyone who raced this weekend. Races include Richmond’s own Monument Ave 10k, Prison Break 10k, James River Invitational, and many local track and field meets.

  • Blog

    Michael’s Message – Live Red Foundation

    - by Nick Seitz

    For thirteen years, Endorphin Fitness has seen fitness and endurance sports be a catalyst for positive change in individuals. Though our core products are coaching and retail, our heart rest in the impact these services have on people’s lives. With this heart, we have always had a stirring to expand this mission and reach more people through fitness.

  • Product of the Week

    Zipp 302

    - by Nick Seitz

    If you’re looking for a new set of Zipps without breaking the bank, look no further than the Zipp 302s

  • Blog

    Race Recap: April 7th – April 8th

    - by Nick Seitz

    Our athletes raced hard this weekend in what many of you know was a very cold weekend of early season races. Big congrats to everyone who braved the weather and gave it their all this weekend.

  • Product of the Week

    Garmin Forerunner 645

    - by Nick Seitz

    The Garmin Forerunner 645 is now in stock! Check out the most advanced running smart watch with Garmin Pay and WiFi enabled music. Stop by the shop between 10am – 7pm to see it for yourself.

  • Blog

    Michael’s Message – Your Perfect Race Warmup

    - by Nick Seitz

    A proper warm up is key to your next triathlon though often ignored. For some reason, athletes often ignore a warm up before a race though they would never do this before a practice. A proper warm up raises your core body temperature, improves muscle performance (faster contractions), primes several physiological systems to withstand intensity efficiently, and decreases your risk of injury. If you want to race your best, you will place a priority on your warm up. Now, how is it done? Below, I will give a short course triathlon warm up for someone who is comfortable completing the race distance but then go into detail on exceptions (including long course) to this below that. It is important to note that this is a general recommendation and that your warm up should be individualized to what you find works best for you.

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