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Archive for March, 2018

  • Blog

    Michael’s Message – Do You like Pain?

    - by Nick Seitz

    I don’t consider myself a masochist, but then again, I have been training (hard) for endurance sports for over 25 years. Endurance sports demand you to establish a certain comfort with pain in a way that not all sports demand. To reach the top of the sport, you must embrace this pain at a level reached by few. With that said, there are many middle-of-the-pack athletes who can embrace pain at the same level as the best. Pain connects us as endurance athletes – from the first finisher to the last – as we all experience it and learn to push through.

  • Blog

    Race Recap: March 24th – March 25th

    - by Nick Seitz

    We have a strong weekend of race results to report on this week. Races include, the Tune Up Tri, SPCA Dog Jog, the Charlottesville 10-miler, the Palmetto 200, and many swim and track meets.

  • Blog

    East Coast Triathlon Festival Press Release

    - by Nick Seitz

    On May 6, The East Coast Triathlon Festival returns to the Innsbrook Office Park in Glen Allen, VA. The East Coast Triathlon Festival again proves Richmond to be a sought-after endurance event destination. Now in its sixth year, the race has been named the Under 23 (U23) Elite National Championships. The East Coast Triathlon Festival includes elite races for the top professional and junior triathletes in the world as well as youth and adult age group races for the local community.

  • Blog

    As Race Season Approaches

    - by Nick Seitz

    As we approach the gun going off, there are several things that you should be doing today (that you likely have not thought of) to ensure you have your best season yet:

  • Product of the Week

    Cobb Fifty-Five

    - by Nick Seitz

    We are proud to…

  • Blog

    Your Perfect Training Plan

    - by Michael Harlow

    Designing the perfect training plan is both an art and a science that requires objectivity. This is why so many choose to hire a coach. If you are going at it alone, here are a few important considerations:

  • Blog

    Race Recap: March 17th – March 18th

    - by Nick Seitz

    We have many exciting races to report on this week including the Wrightsville Beach Marathon, Half Marathon, and Kid’s Mile; the Shamrock 8k and Half Marathon; Ironman 70.3 Puerto Rico; and Cape Epic Mountain Bike Race in South Africa!

  • Product of the Week

    Profile Design Storage Unit

    - by Nick Seitz

    We’re often asked, what…

  • Blog

    Wrightsville Beach Half Marathon Course Preview

    - by Nick Seitz

    At the start, due to the race starting early (6:40am), it will still be dark for the first few miles. Even though the roadway is still visible, your watches will not be. Therefore, make sure that you know how to turn the backlight on and off so that you can see your data. If you have any questions on this, please reach out to your coaches.

  • Blog

    Shamrock Half Marathon Course Preview

    - by Nick Seitz

    This course is flat and fast. The biggest thing to contend with is the wind which you should minimize through tucking in behind another runner, or better yet group of runners, during the windy sections. Here is the breakdown of the course:

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