(804) 741-1599           info@endorphinfitness.com  

Product of the Week

  • Blog
    BlogProduct of the Week

    Annual Service Plan Special

    - by Isabelle Cabral

    Annual Service Plan Special – Through December 31, purchase a complete year of bicycle service for only $395 (up to $170 savings). This annual service plan includes 4 Pre-Race, 2 Basic, & 1 Deluxe Package (see below) to be used anytime in 2018. Call 804-741-1599 to secure your annual plan today.

  • Blog
    BlogProduct of the Week

    Felt Bicycle Bento Box

    - by Isabelle Cabral

    Storage solutions can be hard to find when it comes to racing. Keep your race time down with Felt’s Bento Box.

    The long-awaited Felt Bicycles IA rear storage box has finally been released. Pre-order yours in the shop. 

  • Blog
    BlogProduct of the Week

    CycleOps Hammer Trainer

    - by Isabelle Cabral

    The CycleOps Hammer is PowerTuned using PowerTap technology for the most accurate power readings, EVER. The Hammer features a direct drive design for an increased bike compatibility and quiet performance. The Hammer uses an innovative electromagnetic resistance that provides rapid response resistance and maximum power. The Hammer also connects virtual training apps with ANT + FE-C and Bluetooth 4.0. The Hammer, finally, is Zwift enabled.

  • Blog
    BlogProduct of the Week

    SRAM Handlebars

    - by Isabelle Cabral

    There’s a certain level of passion for riding that SRAM road cyclists must have. We know our EF athletes have the dedication and discipline that SRAM is asking for. Do you have what it takes to take home this #ProductOfTheWeek? Stop by the shop to find out.

  • Blog
    BlogProduct of the Week

    Product of the Week

    - by Isabelle Cabral

    The newly redefined Cervelo S2 is a bike…

  • Blog
    BlogProduct of the Week

    EF Pearl Izumi

    - by Isabelle Cabral

    We FINALLY have adult men & women EF Pearl Izumi tri tops, suits and shirts.

    Come get yours today! Shop is open today from 10am-7pm. 😊

    Pearl Izumi is a company that produces sports apparel, primarily focusing on cycling and triathlon. More than 60 years ago in Tokyo, a father produced Japan’s first bicycle racing apparel for his son, a promising racer

  • Product of the Week
    Product of the Week

    Huma Chia Energy Gels

    - by Michael Harlow

    Huma Chia Energy Gel offers nutrition energy that is 100% All-Natural, Gluten Free and Vegan Friendly. We have four different flavors in stock, Raspberries, Lemonade, Mangoes, and Apple and Cinnamon. Come check it out!

  • Product of the Week
    Product of the Week

    New Service Packages

    - by Michael Harlow

    We recently introduced new bicycle service packages in the EF Bike Shop. Our expert mechanics service any and all bikes, and we are the only shop in Richmond with extensive experience working on triathlon bikes. Check out how we can help your ride at http://www.endorphinfitness.com/bike-repair-service/.

  • Product of the Week
    Product of the Week

    New Summer Clothing

    - by Michael Harlow

    Have you seen the new clothing and accessories for the summer season? We have a variety of triathlon and cycling clothing in stock for all your race needs and more new clothing arriving daily. Also, don’t forget that EF custom gear is still 25-40% off while supplies last.

  • Product of the Week
    Product of the Week

    Tri X Speed Shoe

    - by Michael Harlow

    The Tri X-Speed III shoes offer the technology you need to take on the world of triathlon at a price that won’t bust your budget.

    The reinforced nylon outsole provides excellent rigidity and the shoe’s general ergonomics is the same as with our high-end models. Everything is set to get you through the bike section in total comfort, without pressure points to affect the run that follows.